Customize Your Story.
Designed for zero-waste, our Circular Memory Jacket is a lifetime piece built for performance and functionality. Great for traveling, outdoor adventures, and every day, it’s an outdoor jacket you will feel proud to wear. Hold the moments you cherish most as #WearYourValues in the Circular Memory Jacket.
The Circular Memory Jacket tells your story. You customize the lining with your favorite garments. Football fanatic? Send us your team’s paraphernalia. 90’s band groupie? Rock every last t-shirt. Recent college grad you want to celebrate? Send us your college swag. Made in the USA, customizable, and made-to-order, the Limited Edition Circular Memory Jacket holds close the moments you cherish most, and the ones you’re creating today.
See What Linings Our Customers have Created
When I heard of the Circular Memory Jacket I was immediately interested. But I had no idea what I was getting into, or what the final jacket would look like. Then the process started, I had so much fun picking the T Shirts. After mailing them out it took no time at all to get a package delivered back to my door. Not only was I impressed with how they sewed my old shirts into the liner, I was also excited for how cool the jacket is! It is now my regular daily jacket, I love it.
I work in the fashion industry anyway, so I found this a fun way to be involved in what I wear. For me it is a pleasure if I can be involved in the design part of what I wear. I care about style and would like to contribute to the sustainable fashion movement.
Co-designing the jacket involved an incredible journey full of family memories and a celebration of life!” Although the selection of the materials to be included in the jacket coincided with my father’s illness, it caused me to reminisce not only on his rich and full life, but my own. This jacket will forever be a souvenir of the wonder of life, and a reminder of our need to protect the planet on which we share those moments.
From Fast and Wasteful to Circular and Regenerative
We aren't playing. We took them up on it. Big time.
Known as the 2020 Commitment, The Global Fashion Agenda called the fashion industry to take action on sustainability and circularity by 2020. With the launch of the Dhana Circular Fashion Line, The Limited Edition Dhana Circular Memory Jacket embodies three of the four circular fashion strategies outlined by The Global Fashion Agenda:
1. Implement design strategies of cyclability.
100% upcycled. Zero new resources extracted. Zero waste created. And when you think it’s time part ways with your jacket, send it back to us, and we will recycle it. All of it.
2. Increase the volume of used garments collected.
Send us 10 of your favorite pieces, and we create your customized lining.
3. Increase the share of garments made from recycled post-consumer textile consumers.
Designed for zero waste, every of the Circular Memory Jacket is made from upcycled or recycled deadstock, textiles once bound for the landfill.